Dayoung (Diane) Kim
Senior Lecturer, Department of Marketing
National University of Singapore (NUS)
Co-Academic Director, MSc in Marketing Analytics and Insights (MAI)
Senior Lecturer, Department of Marketing
National University of Singapore (NUS)
Co-Academic Director, MSc in Marketing Analytics and Insights (MAI)
I am a Senior Lecturer in the Department of Marketing at
National University of Singapore
(from 2023 onwards). I serve as co-academic director of the MSc in Marketing Analytics and Insights (MAI) program at NUS.
Prior to joining NUS, I was an Assistant Professor in the Department of Management at
California State University, Fullerton (2017–2023).
I received my Ph.D. in Operations, Technology and Information Management from the SC Johnson College of Business at
Cornell University in 2017.
I earned my bachelor's degree in Business Administration at Seoul National University with highest honours.
Demand Forecasting, Social Learning, Online Retailing, Data-driven Analytics, Field Experiment, Judgment and Decision Making, New Product Design, Business Education, Behavioral Operations
Explore Research →Marketing Analytics, Retail Operations, Quantitative Methods in Marketing/Operations, Product and Brand Management, Digital Marketing
Explore Teaching →