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About Me
I am a senior lecturer inDepartment of MarketingatNational University of Singapore (from 2023 onwards). I serve as co-academic director of the MSc in Marketing Analytics and Insights (MAI) program at NUS.
Prior to joining NUS,Iheld the position ofan assistant professor in theDepartment of ManagementatCalifornia State University, Fullerton(from 2017to2023).
I received my Ph.D. inOperations, Technology and Information Managementfrom the SC JohnsonCollege of BusinessatCornell Universityin 2017. I earned my bachelor's degree in Business Administration at Seoul National University with the highest honours.
Research Interest
Demand Forecasting, Social Learning, Online Retailing, Data-driven Analytics, Field Experiment, Judgment and Decision Making, New Product Design, Business Education, Behavioral Operations
TeachingInterest
Marketing Analytics,Retail Operations, Quantitative Methods in Marketing/Operations, Product and Brand Management, Digital Marketing, etc.
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