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About Me
I am a senior lecturer in Department of Marketing at National University of Singapore (from 2023 onwards). I serve as the deputy academic director of the MSc in Marketing Analytics and Insights (MAI) program at NUS.
Prior to joining NUS, I held the position of an assistant professor in the Department of Management at California State University, Fullerton (from 2017 to 2023).
I received my Ph.D. in Operations, Technology and Information Management from the SC Johnson College of Business at Cornell University in 2017. I earned my bachelor's degree in Business Administration at Seoul National University with the highest honors.
Research Interest
Demand Forecasting, Social Learning, Online Retailing, Data-driven Analytics, Field Experiment, Judgment and Decision Making, New Product Design, Business Education, Behavioral Operations
Teaching Interest
Marketing Analytics, Retail/Service Operations, Quantitative Methods in Marketing/Operations, Product Management, Digital Marketing, etc.
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