I am a senior lecturer in Department of Marketing at National University of Singapore (2023-).
Before joining NUS, I worked as an assistant professor in Department of Management at California State University, Fullerton (2017-2023).
I received my Ph.D. in Operations, Technology and Information Management from Johnson Graduate School of Management at Cornell University in 2017.
Behavioral Operations, Demand Forecasting, Social Learning, Online Retailing, Field Experiment, Judgment and Decision Making, New Product Design, Business Education
Marketing Analytics, Retail/Service Operations, Quantitative Methods in Marketing/Operations, Product Management, Digital Marketing, etc.