I study how a firm's decisions in modern business environment are affected by various sources of uncertainties from the market with behavior-centric, data-driven, and field-based approach. My research projects span two main topics: 

(1) improve the demand predictions by investigating the sources of uncertainty such as social learning of consumers and 

(2) understand the behavioral biases and heuristics that affect human judgment and explore the interventions to improve them. 

I mainly use statistical (econometrics or probabilistic modeling) and experimental (both lab and field) methods. Please request my CV via email.